General
DOES “WHAT NOT TO WEAR” STAR KNOW WHAT SHE’S PROMOTING?
I (KW) have personally never been a fan of celebrity endorsements used by marketers to create brand awareness and association to increase sales. It’s one thing to use celebrities and stylists to create a relationship […]
“STRESSISM”
I (LT) have an international houseguest and am all stressed out about getting the WiFi working and finding three pronged plugs. It’s stressful to guess about the right stuff for breakfast and I’m already stressing […]
NEWS FLASHES FOR HOT FLASHES
Menopause is back on the front burner for Big Pharma. A new campaign with full-age ads in the NYTimes promotes Novo-Nordisk’s hormonal products for hot flashes and atrophic vaginas. Lots of interactive online checklists to print out […]
A “MERRY BAND” OF ACTIVISTS FOR TRANSPARENCY
The Sunday Business Section of the NY Times recently featured a long story about the work of Peter Doshi, one of the exciting speakers at our Selling Sickness conference. You can view his talk on […]
BIG DATA AND THE NUMERICAL IMAGINATION
The Business of Technology (BIT) staff at the New York Times produced a special section a few days ago focusing on a half-dozen areas of growth involving “Big Data.” “The story is the same in […]
“MEET “PROSUMPTION”
When you post something on FB, you are both a producer and a consumer. This is the heart of the notion of “prosumption,” a term introduced to me (LT) by Deborah Lupton, the Australian sociologist, […]
1+1=3
This week the British Medical Journal published our editorial calling for a new social health movement to challenge the “Selling of Sickness.” The time has come for a movement using a partnership model that combines […]
