General
PARTNERSHIP LECTURE IN WASHINGTON
KW and LT presented a live-streamed “National Grand Rounds” on October 19, 2013 at the annual conference of the National Physicians Alliance in Washington titled Challenging the Selling of Sickness: A New Partnership Movement of Professionals and […]
WE ARE NOT ANECDOTES; WE MATTER
I (KW) have been thinking lately about the importance of personal stories/narratives in our partnership work at Selling Sickness. It fits with one of the principles at the core of our partnership model — mutual […]
COERCIVE WELLNESS
Penn State administrators recently introduced a new health plan requiring nonunion employees (faculty, clerical staff) to visit their doctors for an annual checkup, undergo several biometric tests (fasting lipid profile and fasting glucose (finger stick), […]
MINDLESS
One of my favorite writers, Adam Gopnik of The New Yorker, this week takes on the excesses of neurobiological explanations in an essay called “Mindless.” He describes how neuroscience often merely restates the obvious in […]
DOES “WHAT NOT TO WEAR” STAR KNOW WHAT SHE’S PROMOTING?
I (KW) have personally never been a fan of celebrity endorsements used by marketers to create brand awareness and association to increase sales. It’s one thing to use celebrities and stylists to create a relationship […]
“STRESSISM”
I (LT) have an international houseguest and am all stressed out about getting the WiFi working and finding three pronged plugs. It’s stressful to guess about the right stuff for breakfast and I’m already stressing […]
NEWS FLASHES FOR HOT FLASHES
Menopause is back on the front burner for Big Pharma. A new campaign with full-age ads in the NYTimes promotes Novo-Nordisk’s hormonal products for hot flashes and atrophic vaginas. Lots of interactive online checklists to print out […]
