A LOOPHOLE FOR INDUSTRY TO PROMOTE OFF-LABEL?
Earlier this year, the FDA revisited its policies on distributing reprints of medical and scientific journal publications in its revised draft guidance entitled, “Distributing Scientific and Medical Publications on Unapproved New Uses–Recommended Practices” . If it […]
IS ALL THAT RAMBLING TOO CONFUSING?? FDA THINKS SO.
Are you tired of television ads for prescription drugs that warn of nausea, insomnia, diarrhea and suicidal thoughts? Well, I (KW) am and I’m not alone. In my opinion, it’s crazy that direct-to-consumer marketing is […]
ADHD GROWS UP
The number of people diagnosed with ADHD continues to skyrocket. It can’t be explained on the basis of genetics or biology. Rather it seems this increase in diagnosis is simply the result of Big Pharma […]
IS THE TIDE TURNING?
As I (KW) reflect back on 2013, I am proud of the contributions Selling Sickness has made to the rapidly growing new social health reform movement. This was a breakout year for multidisciplinary conferences on […]
WE ARE NOT ANECDOTES; WE MATTER
I (KW) have been thinking lately about the importance of personal stories/narratives in our partnership work at Selling Sickness. It fits with one of the principles at the core of our partnership model — mutual […]
DOES “WHAT NOT TO WEAR” STAR KNOW WHAT SHE’S PROMOTING?
I (KW) have personally never been a fan of celebrity endorsements used by marketers to create brand awareness and association to increase sales. It’s one thing to use celebrities and stylists to create a relationship […]
NEWS FLASHES FOR HOT FLASHES
Menopause is back on the front burner for Big Pharma. A new campaign with full-age ads in the NYTimes promotes Novo-Nordisk’s hormonal products for hot flashes and atrophic vaginas. Lots of interactive online checklists to print out […]
