Menopause is back on the front burner for Big Pharma. A new campaign with full-age ads in the NYTimes promotes Novo-Nordisk’s hormonal products for hot flashes and atrophic vaginas. Lots of interactive online checklists to print out […]
The Sunday Business Section of the NY Times recently featured a long story about the work of Peter Doshi, one of the exciting speakers at our Selling Sickness conference. You can view his talk on […]
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