“PATIENT” IS THE NEW BUZZWORD
Everyone seems to be talking about “patients” these days. It’s the word du jour. The drug industry says patients are their reason for being in business. National disease advocacy groups represent the voices of their […]
GENE MYTHS AT THE DISEASE-MONGERING FRONTIER
It’s obvious to many how Big Pharma contributes to overtreatment, overdiagnosis, misleading marketing (i.e., Disease-Mongering). But what about Big Biotech? Case in point: Direct-to-Consumer Genetic Testing. How about sex selection to achieve a “balanced family“? Have […]
PINTEREST – THE LATEST SOCIAL MEDIA TOOL BEING USED BY PHARMA
Why am I not surprised to see that pharma is increasingly using Pinterest, the social photo-sharing website to reach millions of monthly online visitors. Drug companies are marketers. Plain and simple. They are using all […]
METAPHORS AND MONGERING
Another new study showing that organically raised food is NOT more healthy or nutritious has predictably caused a firestorm of objection. Marion Nestle, my favorite evidence-based food scientist, blogs about this brilliantly from New York. […]
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